Real estate agents must utilize the latest tools to stay competitive in today’s digital age. Technologies like real estate virtual showings, 3D real estate walkthroughs, and AI-driven digital marketing enable Realtors® to reach more clients and offer potential buyers an immersive home-viewing experience. These advancements, including the use of 3D real estate virtual tours, simplify the buying and selling process for everyone involved.
Technology became essential for maintaining normalcy when the world shut down in 2020. Everyone had to pivot and adjust to the new normal. These new tools allowed students to learn remotely, families to stay connected, and real estate agents to continue selling homes. While the future is uncertain, technology now enables us to conduct most business online.
In 2024, real estate agents can host real estate virtual tours, post 3D walkthroughs, and market properties globally. Digital marketing is crucial, especially in real estate, where simply placing a sign on the lawn isn’t enough. Professional photos, virtual tours, and drone footage have become vital tools for selling homes faster and more effectively.
Virtual showings are a powerful tool for real estate agents. Ensure a stable internet connection and good lighting when hosting a tour, and highlight key features of the property. Platforms like Instagram, Facebook, TikTok, Zoom, and Google Meet can be used to engage potential buyers. Promote the tour on social media, MLS, and your website, and be ready to answer questions about the property, area, and pricing. Afterward, share the tour widely to maximize exposure.
Marketing your listings on social media can be creative and engaging. Short videos, humor, and highlighting unique aspects of a property can capture attention. Selling homes doesn’t have to be serious — fun and engaging content can increase interest. At Worth Clark, we provide agents with marketing tools and a monthly social media content calendar, making it easier to create impactful content and grow your follower count, clientele, and home sales.
Search Engine Optimization (SEO) is another strategic tool for real estate agents. By using popular keywords in your posts, blogs, and listings, you can increase visibility on search engines and attract more clients. Research trending keywords and incorporate them into your digital marketing. Google offers various tools to track and refine your SEO strategies, making it easier to learn how to create a virtual tour for real estate that stands out in the market.
Emerging trends in technology are expected to further transform how agents conduct business. Augmented reality (AR) and virtual reality (VR) will take virtual showings to the next level, offering buyers an even more immersive experience. AI-driven tools will power hyper-targeted marketing campaigns and predictive analytics that can forecast market trends and buyer behavior with greater accuracy. By staying ahead of these trends, real estate agents can continue to provide exceptional service and stay competitive in an increasingly digital marketplace.
Worth Clark Realty offers a range of technologies to support our agents, including a mobile app, AI content writer, transaction management system, integrated website and CRM, compliance assistance, and chat support. We also provide training and mentorship for newly licensed agents. Our commitment to the latest technology ensures our agents have the best tools to succeed and grow their business.
If you’re looking for a brokerage that helps you sell homes and become an even more successful agent, we may be just what you need. Book a call with us today to see if we are the right fit for you.
