For Laurie Morse, real estate is more than just buying and selling homes—it’s about building relationships, creating trust, and making a lasting impact. With 11 years in the industry and four years at Worth Clark Realty, Laurie’s story is one of perseverance, dedication, and a true love for helping people find the right home.
Laurie was Worth Clark Realty’s #1 agent in the state of Texas for 2024 out of nearly 200 Worth Clark Realtors® across Dallas-Fort Worth, Houston, Austin, and San Antonio. She led the way by closing 49 sales transactions and $23 million in sales volume, earning recognition on the brokerage’s 2024 Top Performers list.
A Career Inspired by Experience
Laurie’s journey into real estate was shaped by her own experience as a homebuyer. After facing challenges with an agent who didn’t meet her expectations, she vowed to provide better service to her own clients. “I always said I would treat people better than I was treated,” she said. That promise has driven her success, allowing her to assist families in both Texas and Colorado.
Why Worth Clark Realty?
Making the switch to Worth Clark Realty was an easy decision for Laurie. “The staff was super nice, and the support was incredible,” she said. Beyond the welcoming culture, she appreciated the 100% commission structure and seamless transaction process that allowed her to focus on what matters most—her clients.
Advice for New Agents
For those starting in real estate, Laurie emphasizes the importance of persistence and follow-up. “Don’t give up, communicate, and stay in touch with people,” Laurie said. She believes in the power of consistent outreach, from open houses to mailers, as a foundation for long-term success. “It’s tough when you first start,” she said, “but eventually, you’ll build referrals and other lead generation sources.”
Laurie also values mentorship and maintaining a positive circle of influence. “Stay positive, don’t give up. You’re tenacious, just keep after it,” she said, crediting this mindset for her longevity in the business.
The Rewards of Real Estate
While real estate comes with challenges, the rewards outweigh them. Laurie cherishes the friendships she’s built along the way, with many clients returning for help with their family and friends. “That’s the best compliment you can get,” she said.
Another major perk? The flexibility. “Being able to set my own schedule has allowed me to do things I wouldn’t be able to in a traditional job,” Laurie said.
Navigating Industry Challenges
Despite shifts in the real estate market, Laurie remains adaptable. “I just go with the flow,” she said, stressing that Worth Clark Realty’s training, coaching, and growth resources help her stay ahead of changes.
A Life Beyond Real Estate
Outside of work, Laurie’s life is full of adventure. From riding horses in cutting competitions to scuba diving and spending time with family, she embraces every opportunity to enjoy life beyond real estate.
A Welcoming Community at Worth Clark Realty
For those considering joining Worth Clark Realty, Laurie offers both encouragement and realistic expectations. “It’s very rewarding. You’ll meet a lot of folks. It is very challenging and a lot of work—it’s not something you can just get into and expect to make money overnight. But the reward is worth it,” she said.
She emphasizes the fulfillment that comes from helping clients achieve their real estate goals, even while acknowledging the hard work required for success.
Laurie’s journey is a testament to the power of perseverance and passion. Whether she’s helping a family find their dream home or competing in a cutting competition, she brings dedication and heart to everything she does.
Worth Clark Realty is building a community of dedicated real estate professionals like Laurie Morse, who bring their unique experiences and perspectives to serve clients across the country. Agents at Worth Clark Realty can focus on what they do best, helping their clients buy and sell homes. A truly authentic brokerage. There are no gimmicks, downlines, or commission splits with us.
If you’re interested in learning more about joining our team, contact us today.
